Shape vs Shopstory

Vendor decision canvas

Evidence sheet
Vendor 1
Shape logo
ShapePPC Management

PPC budget pacing and management tool for agencies running Google, Microsoft, and Meta ad campaigns.

$299+ / monthPriceNo reviewsRating2014Founded
Vendor 2
Shopstory logo
ShopstoryPPC Management

Shopstory is a PPC automation platform that manages Google Shopping campaigns and product feed optimization in real-time for ecommerce businesses.

$199+ / monthPriceNo reviewsRating2021Founded
Carry this decision forward

Shape + Shopstory can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for Shape, Shopstory
Vendor 1
Shape logo
Shape
PPC Management

Track, Manage, and Automate Ad Spend at Scale

Vendor 2
Shopstory logo
Shopstory
PPC Management

PPC and feed automation for ecommerce.

Overview
CategoryPPC ManagementPPC Management
What it isPPC budget pacing and management tool for agencies running Google, Microsoft, and Meta ad campaigns.Shopstory is a PPC automation platform that manages Google Shopping campaigns and product feed optimization in real-time for ecommerce businesses.
Pricing
Price$299+ / month$199+ / month
Pricing modelCustom quoteTiered plans
Free optionsNot availableFree plan, Free trial
Company
Founded20142021
Team size11-50 employees11-50 employees
HeadquartersCharleston, SCMunich, Germany

Where these sit in PPC Management

  • Shape$299 / month
  • Shopstory$199 / month
  • PPC Management median$299 / month

Typical monthly range: $107.1–$646.25 per seat. 27% are priced on request.

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