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Rosie Grocery vs WineDirect

Rosie Grocery logo
Rosie GroceryToy Store Software
CustomPublished price
WineDirect logo
WineDirectE-commerce Platforms
From $79 / moPublished price
Rosie Grocery logo
Rosie Grocery
Toy Store Software

Independent grocery e-commerce platform now owned by Instacart that provides white-label online shopping and fulfillment technology to regional grocers.

WineDirect logo
WineDirect
E-commerce Platforms

The Winery's Champion

Overview
CategoryToy Store SoftwareE-commerce Platforms
What it isIndependent grocery e-commerce platform now owned by Instacart that provides white-label online shopping and fulfillment technology to regional grocers.Direct-to-consumer wine platform with e-commerce, POS, wine club, fulfillment, and compliance for wineries.
Pricing
Published priceCustom
Rosie charges retailers a monthly SaaS fee plus a one-time setup fee, quoted per store; no public price list. Rosie was acquired by Instacart (announced March 2025) and rosieapp.c…
From $79 / mo
DTC Starter $79/mo (2% txn fee, up to $200K/yr, $399 onboarding); DTC Pro $199/mo (1% txn fee, $200K-$4M/yr, $999 onboarding); DTC Advanced custom (over $4M/yr, onboarding from $2…
Pricing modelCustom quoteTiered plans
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20132003
Team size51-200 employees201-500 employees
HeadquartersIthaca, NYNapa, CA

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