Red Points vs Tracer
Red PointsBrand Protection
CustomPublished price
TracerBrand Protection
Usage-basedPublished price
Red Points Brand Protection AI-powered brand protection. | Tracer Brand Protection AI brand protection technology. | |
|---|---|---|
| Overview | ||
| Category | Brand Protection | Brand Protection |
| What it is | Red Points is an AI-powered brand protection platform that detects and removes counterfeit products, unauthorized sellers, and brand impersonation across digital channels. | Tracer provides AI-driven brand protection technology that helps companies detect and remove counterfeit products, unauthorized use, and IP infringement across digital channels. |
| Pricing | ||
| Published price | Custom No published numeric price. Red Points uses a transparent flat-fee model scoped by channels covered, markets, number of brands, and level of seller intelligence/reporting; detecti… | Usage-based Tracer uses an outcome/consumption pricing model: an annual fee based on the volume of infringements detected and enforcements executed, with all technology and support included.… |
| Pricing model | Flat rate | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2011 | 2013 |
| Team size | 201-500 employees | 51-200 employees |
| Headquarters | Barcelona, Spain | New York, New York |
| Featured clients | Puma, Samsung, Ralph Lauren | Disney, Hugo Boss, Gucci |