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Red Points vs Tracer

People
Red PointsBrand Protection
TracerBrand Protection
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Price
Usage-based

Brand Protection

Annual estimate10 people, entry price
Usage-based
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Brand Protection

Overview
Focus
Brand Protection
Brand Protection
Product
Red Points is an AI-powered brand protection platform that detects and removes counterfeit products, unauthorized sellers, and brand impersonation across digital channels.
Tracer provides AI-driven brand protection technology that helps companies detect and remove counterfeit products, unauthorized use, and IP infringement across digital channels.
Headquarters
Barcelona, Spain
New York, New York
Company size
201-500 employees
51-200 employees
Founded
2011
2013
Pricing details
Published rate
Usage-based
Source updated
Oct 29, 2026
Oct 29, 2026

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Brand Protection