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Quantcast vs Xandr

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QuantcastProgrammatic Advertising
XandrProgrammatic Advertising
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Programmatic Advertising

Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
AI-powered programmatic advertising platform using real-time data to find and engage audiences across the open internet without relying on third-party cookies.
Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access.
Headquarters
San Francisco, California
New York, New York
Company size
201-500 employees
1,001-5,000 employees
Founded
2006
2018
Pricing details
Free options
Free plan
Source updated
Oct 29, 2026
Nov 2, 2026

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Programmatic Advertising