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Pointer Brand Protection vs Tracer

Pointer Brand Protection logo
Pointer Brand ProtectionBrand Protection
CustomPublished price
Tracer logo
TracerBrand Protection
Usage-basedPublished price
Pointer Brand Protection logo
Pointer Brand Protection
Brand Protection

Online brand monitoring.

Tracer logo
Tracer
Brand Protection

AI brand protection technology.

Overview
CategoryBrand ProtectionBrand Protection
What it isPointer Brand Protection provides online brand monitoring and enforcement services that detect counterfeits, gray market sales, and unauthorized distribution.Tracer provides AI-driven brand protection technology that helps companies detect and remove counterfeit products, unauthorized use, and IP infringement across digital channels.
Pricing
Published priceCustom
Pointer Brand Protection now resolves to or is represented by a successor brand. Current public materials do not expose a dependable standalone numeric starting price, so pricing…
Usage-based
Tracer uses an outcome/consumption pricing model: an annual fee based on the volume of infringements detected and enforcements executed, with all technology and support included.…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20102013
Team size11-50 employees51-200 employees
HeadquartersLondon, United KingdomNew York, New York
Featured clientsFashion and luxury brandsDisney, Hugo Boss, Gucci

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