Playwire vs Xandr
PlaywireProgrammatic Advertising
XandrProgrammatic Advertising
CustomPublished price
Playwire Programmatic Advertising Maximizing ad revenue for publishers with the most publisher-friendly AdTech platform in the world | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Publisher monetization platform specializing in video and programmatic for gaming and lifestyle sites. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Priced as an ad-revenue share rather than a subscription; publishers pay nothing up front and Playwire retains a percentage of the ad revenue it generates. The exact split is nego… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2008 | 2018 |
| Team size | 51-200 employees | 1001-5000 employees |
| Headquarters | Boca Raton, FL | New York, New York |