Place Exchange vs Xandr
Place ExchangeDigital Out-of-Home Advertising
Usage-basedPublished price
XandrProgrammatic Advertising
CustomPublished price
Place Exchange Digital Out-of-Home Advertising Real Programmatic Out of Home | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Digital Out-of-Home Advertising | Programmatic Advertising |
| What it is | Programmatic SSP exclusively for digital out-of-home advertising connecting media owners with demand. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Usage-based Programmatic out-of-home exchange; advertisers buy impressions on a CPM/media-spend basis rather than a subscription. No published rate card. Place Exchange's own aggregate data r… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Usage-based | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2018 | 2018 |
| Team size | 51-200 employees | 1001-5000 employees |
| Headquarters | New York, NY | New York, New York |