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Place Exchange vs The Trade Desk

Place Exchange logo
Place ExchangeDigital Out-of-Home Advertising
Usage-basedPublished price
The Trade Desk logo
The Trade DeskProgrammatic Advertising
CustomPublished price
Place Exchange logo
Place Exchange
Digital Out-of-Home Advertising

Real Programmatic Out of Home

The Trade Desk logo
The Trade Desk
Programmatic Advertising

Independent demand-side platform.

Overview
CategoryDigital Out-of-Home AdvertisingProgrammatic Advertising
What it isProgrammatic SSP exclusively for digital out-of-home advertising connecting media owners with demand.The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.
Pricing
Published priceUsage-based
Programmatic out-of-home exchange; advertisers buy impressions on a CPM/media-spend basis rather than a subscription. No published rate card. Place Exchange's own aggregate data r…
Custom
The Trade Desk publishes no rate card. It is priced as a platform take rate on gross media spend (widely reported around 15-20%), plus variable data and optional feature fees that…
Pricing modelUsage-basedUsage-based
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20182009
Team size51-200 employees5001-10000 employees
HeadquartersNew York, NYVentura, California

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