Netcraft vs Tracer
NetcraftBrand Protection
CustomPublished price
TracerBrand Protection
Usage-basedPublished price
Netcraft Brand Protection Internet security services. | Tracer Brand Protection AI brand protection technology. | |
|---|---|---|
| Overview | ||
| Category | Brand Protection | Brand Protection |
| What it is | Netcraft provides online brand protection and anti-phishing services that detect and take down phishing sites, fraudulent domains, and brand impersonation across the internet. | Tracer provides AI-driven brand protection technology that helps companies detect and remove counterfeit products, unauthorized use, and IP infringement across digital channels. |
| Pricing | ||
| Published price | Custom Netcraft is a brand/digital-risk protection and anti-phishing takedown platform. Pricing is not published; the site routes to 'Request Pricing' and demo CTAs. Quote-only, enterpri… | Usage-based Tracer uses an outcome/consumption pricing model: an annual fee based on the volume of infringements detected and enforcements executed, with all technology and support included.… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 1995 | 2013 |
| Team size | 51-200 employees | 51-200 employees |
| Headquarters | Bath, United Kingdom | New York, New York |
| Featured clients | Bank of America, Microsoft, PayPal | Disney, Hugo Boss, Gucci |