mParticle vs Segment

Vendor decision canvas

Evidence sheet
Vendor 1
mParticle logo
mParticleCustomer Data Platforms

mParticle is an enterprise customer data platform that collects, unifies, and activates customer data across channels for personalized experiences.

Contact salesPriceNo reviewsRating2013Founded
Vendor 2
Segment logo
SegmentCustomer Data Platforms

Segment by Twilio provides customer data infrastructure that collects, unifies, and routes customer data across tools and warehouses.

$120+ / monthPriceNo reviewsRating2011Founded
Carry this decision forward

mParticle + Segment can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for mParticle, Segment
Vendor 1
mParticle logo
mParticle
Customer Data Platforms

The intelligent customer data platform.

Vendor 2
Segment logo
Segment
Customer Data Platforms

Customer data platform.

Overview
CategoryCustomer Data PlatformsCustomer Data Platforms
What it ismParticle is an enterprise customer data platform that collects, unifies, and activates customer data across channels for personalized experiences.Segment by Twilio provides customer data infrastructure that collects, unifies, and routes customer data across tools and warehouses.
Pricing
PriceContact sales$120+ / month
Pricing modelCustom quoteNot available
Free optionsFree plan, No free trialNot available
Company
Founded20132011
Team size201-500 employees501-1000 employees
HeadquartersNew York, New YorkSan Francisco, California
Featured clientsAirbnb, NBCUniversal, OverstockIBM, Levi's, Intuit

Where these sit in Customer Data Platforms

  • Segment$120 / month
  • Customer Data Platforms median$105 / month

Typical monthly range: $62.5–$382.5 per seat. 53% are priced on request.

See the whole Customer Data Platforms market

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