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Meta Ads Manager vs Smartly
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Paid Social Management
Overview
Focus
Paid Social Management
Programmatic Advertising
Product
Meta Ads Manager is the advertising platform for Facebook, Instagram, Messenger, and WhatsApp, providing targeted campaigns across Meta's social networks.
Advertising automation platform for social and display with creative production, buying, and analytics.
Headquarters
Menlo Park, California
Helsinki, Finland
Company size
10,001+ employees
501-1,000 employees
Founded
2007
2013
Pricing details
Published rate
Usage-based
Free options
Free plan
Source updated
Oct 29, 2026
Oct 29, 2026