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Meta Ads Manager vs Metricool
People
Price
Usage-based
Published entry price
$36+per month
Paid Social Management
Annual estimate10 people, entry price
Usage-based
$432+
Flat rate
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Paid Social Management
Overview
Focus
Paid Social Management
Social Media Management
Product
Meta Ads Manager is the advertising platform for Facebook, Instagram, Messenger, and WhatsApp, providing targeted campaigns across Meta's social networks.
Metricool is a social media management platform offering scheduling, analytics, and ad management across Instagram, TikTok, YouTube, Facebook, X, LinkedIn, and Pinterest.
Headquarters
Menlo Park, California
Madrid, Spain
Company size
10,001+ employees
51-200 employees
Founded
2007
2016
Pricing details
Plan
Published entry price
Published rate
Usage-based
$36+ / month
Billable seats
Flat rate
Free options
Free plan
Free plan
Pricing source
Source updated
Oct 29, 2026
Oct 29, 2026