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Measured vs SegmentStream

Measured logo
MeasuredMarketing Mix Modeling
From $2,500 / moPublished price
SegmentStream logo
SegmentStreamMarketing Analytics
From $800 / moPublished price
Measured logo
Measured
Marketing Mix Modeling

Incrementality measurement and MMM platform.

SegmentStream logo
SegmentStream
Marketing Analytics

AI marketing measurement platform.

Overview
CategoryMarketing Mix ModelingMarketing Analytics
What it isMeasured is a marketing measurement platform that pairs marketing mix modeling with ongoing geo-experiments and platform data to quantify the incremental impact of marketing investments.SegmentStream is an AI-powered marketing measurement platform combining marketing mix modeling with conversion modeling for privacy-compliant attribution.
Pricing
Published priceFrom $2,500 / mo
Software fees reported to start around $2,500/mo and scale up to roughly $25,000/mo based on media spend and the number of incrementality experiments (mExperiments) run. No public…
From $800 / mo
Cross-channel marketing attribution, incrementality testing and budget-allocation platform; custom quotes based on ad spend/license/add-ons. No public pricing; effectively require…
Pricing modelCustom quoteTiered plans
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20172018
Team size51-200 employees51-200 employees
HeadquartersNew York, New YorkLondon, United Kingdom

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