Measured vs Robyn MMM
MeasuredMarketing Mix Modeling
From $2,500 / moPublished price
Robyn MMMMarketing Mix Modeling
FreePublished price
Measured Marketing Mix Modeling Incrementality measurement and MMM platform. | Robyn MMM Marketing Mix Modeling A New Generation of Marketing Mix Modeling | |
|---|---|---|
| Overview | ||
| Category | Marketing Mix Modeling | Marketing Mix Modeling |
| What it is | Measured is a marketing measurement platform that pairs marketing mix modeling with ongoing geo-experiments and platform data to quantify the incremental impact of marketing investments. | Meta's open-source marketing mix modeling package for data-driven attribution. |
| Pricing | ||
| Published price | From $2,500 / mo Software fees reported to start around $2,500/mo and scale up to roughly $25,000/mo based on media spend and the number of incrementality experiments (mExperiments) run. No public… | Free Robyn is Meta's open-source (MIT) Marketing Mix Modeling package; free to download and run, with no paid tier or hosted commercial edition. |
| Pricing model | Custom quote | Free |
| Free options | No free plan · No free trial | Free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2021 |
| Team size | 51-200 employees | 5000+ employees |
| Headquarters | New York, New York | Menlo Park, CA |