Measured vs Recast
MeasuredMarketing Mix Modeling
From $2,500 / moPublished price
RecastMarketing Mix Modeling
CustomPublished price
Measured Marketing Mix Modeling Incrementality measurement and MMM platform. | Recast Marketing Mix Modeling Marketing mix modeling for modern brands. | |
|---|---|---|
| Overview | ||
| Category | Marketing Mix Modeling | Marketing Mix Modeling |
| What it is | Measured is a marketing measurement platform that pairs marketing mix modeling with ongoing geo-experiments and platform data to quantify the incremental impact of marketing investments. | Recast provides accessible marketing mix modeling that helps brands understand incremental impact of marketing spend across channels. |
| Pricing | ||
| Published price | From $2,500 / mo Software fees reported to start around $2,500/mo and scale up to roughly $25,000/mo based on media spend and the number of incrementality experiments (mExperiments) run. No public… | Custom No public pricing for the core MMM platform; enterprise custom quotes (an ancillary GeoLift testing offering is cited from ~$100/mo, but the main product is quote-only). Contact s… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2020 |
| Team size | 51-200 employees | 11-50 employees |
| Headquarters | New York, New York | New York, New York |
| Featured clients | Not available | DTC brands, E-commerce, Consumer brands |