Measured vs NetPurpose
MeasuredMarketing Mix Modeling
From $2,500 / moPublished price
NetPurposeImpact Measurement
CustomPublished price
Measured Marketing Mix Modeling Incrementality measurement and MMM platform. | NetPurpose Impact Measurement We make impact measurement effortless for investors. | |
|---|---|---|
| Overview | ||
| Category | Marketing Mix Modeling | Impact Measurement |
| What it is | Measured is a marketing measurement platform that pairs marketing mix modeling with ongoing geo-experiments and platform data to quantify the incremental impact of marketing investments. | Sustainability KPI platform that transforms unstructured impact data into auditable metrics for investors. |
| Pricing | ||
| Published price | From $2,500 / mo Software fees reported to start around $2,500/mo and scale up to roughly $25,000/mo based on media spend and the number of incrementality experiments (mExperiments) run. No public… | Custom No public pricing. ESG/impact data platform sold to institutional investors and asset managers via custom quotes based on data scope and portfolio needs. |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2018 |
| Team size | 51-200 employees | 51-200 employees |
| Headquarters | New York, New York | London, UK |