Marin Software vs Shape

Vendor decision canvas

Evidence sheet
Vendor 1
Marin Software logo
Marin SoftwarePPC Management

Cross-channel advertising platform for search, social, ecommerce, and display managing multi-million dollar budgets.

$500+ / monthPriceNo reviewsRating2006Founded
Vendor 2
Shape logo
ShapePPC Management

PPC budget pacing and management tool for agencies running Google, Microsoft, and Meta ad campaigns.

$299+ / monthPriceNo reviewsRating2014Founded
Carry this decision forward

Marin Software + Shape can move into a shared evaluation.

Evidence sheet

2-vendor view
Vendor evidence comparison for Marin Software, Shape
Vendor 1
Marin Software logo
Marin Software
PPC Management

AI that plans, optimizes, and learns with every campaign

Vendor 2
Shape logo
Shape
PPC Management

Track, Manage, and Automate Ad Spend at Scale

Overview
CategoryPPC ManagementPPC Management
What it isCross-channel advertising platform for search, social, ecommerce, and display managing multi-million dollar budgets.PPC budget pacing and management tool for agencies running Google, Microsoft, and Meta ad campaigns.
Pricing
Price$500+ / month$299+ / month
Pricing modelTiered plansCustom quote
Free optionsNo free plan, Free trialNot available
Company
Founded20062014
Team size201-500 employees11-50 employees
HeadquartersSan Francisco, CACharleston, SC

Where these sit in PPC Management

  • Marin Software$500 / month
  • Shape$299 / month
  • PPC Management median$299 / month

Typical monthly range: $107.1–$646.25 per seat. 27% are priced on request.

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