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Lotame vs OneTag

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LotameProgrammatic Advertising

OneTagProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Data enrichment and identity platform helping publishers and marketers build, analyze, and activate audience data for programmatic advertising.

Programmatic supply platform optimizing bid paths for premium publishers and DSPs.

Website

Headquarters

Columbia, Maryland

London, United Kingdom

Company size

51-200 employees

Founded

2006

2014

Pricing details

Source updated

Oct 29, 2026

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