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Lotame vs Moloco

People

LotameProgrammatic Advertising

MolocoProgrammatic Advertising

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Price

Usage-based

Programmatic Advertising

Annual estimate10 people, entry price

Usage-based

Offer

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Data enrichment and identity platform helping publishers and marketers build, analyze, and activate audience data for programmatic advertising.

Machine learning-powered ad tech platform helping app publishers and commerce companies run performance advertising campaigns at scale.

Website

Headquarters

Columbia, Maryland

Redwood City, California

Company size

51-200 employees

501-1,000 employees

Founded

2006

2013

Pricing details

Published rate

Usage-based

Source updated

Oct 29, 2026

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