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Lotame vs MicroAd

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LotameProgrammatic Advertising

MicroAdProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Data enrichment and identity platform helping publishers and marketers build, analyze, and activate audience data for programmatic advertising.

Japanese digital advertising platform with DSP, DMP, and data-driven marketing tools.

Website

Headquarters

Columbia, Maryland

Tokyo, Japan

Company size

51-200 employees

501-1,000 employees

Founded

2006

2007

Pricing details

Source updated

Oct 29, 2026

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