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Lob vs PFL
People
Price
Published entry price
$260+per month
Direct Mail Automation
Annual estimate10 people, entry price
$3,120+
Flat rate
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Direct Mail Automation
Overview
Focus
Direct Mail Automation
Direct Mail Automation
Product
Lob provides APIs for automating personalized direct mail at scale with address verification, intelligent delivery, and real-time mail piece tracking for businesses and agencies.
Tactile marketing automation platform integrating direct mail with marketing tech for orchestrated buyer journeys.
Headquarters
San Francisco, California
Livingston, Montana
Company size
201-500 employees
201-500 employees
Founded
2013
1996
Pricing details
Plan
Published entry price
Published rate
$260+ / month
Billable seats
Flat rate
Free options
Free plan
Pricing source
Source updated
Oct 29, 2026
Oct 29, 2026