LiquidM vs Zefr
LiquidMConnected TV Advertising
CustomPublished price
ZefrBrand Safety Platforms
CustomPublished price
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | Zefr Brand Safety Platforms Brand safety and suitability platform for video and connected TV advertising. | |
|---|---|---|
| Overview | ||
| Category | Connected TV Advertising | Brand Safety Platforms |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Brand safety and suitability platform for video and connected TV advertising. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | Custom Zefr does not publish pricing; its brand-suitability and contextual-targeting platform is sold to brands and agencies via custom enterprise quotes, typically tied to media spend a… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2009 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | Berlin, Germany | Marina del Rey, CA |