LiquidM vs Viant
LiquidMConnected TV Advertising
CustomPublished price
ViantProgrammatic Advertising
From $3,000 / moPublished price
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | Viant Programmatic Advertising Omnichannel DSP with CTV focus. | |
|---|---|---|
| Overview | ||
| Category | Connected TV Advertising | Programmatic Advertising |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Viant is a self-service omnichannel DSP with strong CTV capabilities, enabling brands and agencies to plan, execute, and measure programmatic campaigns across streaming TV. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | From $3,000 / mo Viant's Adelphic omnichannel DSP offers a flat SaaS subscription of $3,000 per log-in per month (12-month minimum), independent of media spend, in addition to the traditional perc… |
| Pricing model | Custom quote | Flat rate |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2021 |
| Team size | 51-200 employees | 501-1000 employees |
| Headquarters | Berlin, Germany | Irvine, California |