LiquidM vs Simpli.fi
LiquidMConnected TV Advertising
CustomPublished price
Simpli.fiProgrammatic Advertising
CustomPublished price
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | Simpli.fi Programmatic Advertising Connect digital intent with real-world movement | |
|---|---|---|
| Overview | ||
| Category | Connected TV Advertising | Programmatic Advertising |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Programmatic advertising platform specializing in localized CTV and OTT advertising with unstructured data targeting for agencies and media companies. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | Custom No public list price. Simpli.fi (Advantage platform) is quoted per campaign and charges platform and data fees as a percentage of total media spend on a transparent, non-arbitrage… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2010 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | Berlin, Germany | Fort Worth, TX |