LiquidM vs Madhive
LiquidMConnected TV Advertising
CustomPublished price
MadhiveProgrammatic Advertising
CustomPublished price
LiquidM Connected TV Advertising The AI-Powered Advertising Platform Powering Attention, Quality and Outcomes | Madhive Programmatic Advertising Made for local | |
|---|---|---|
| Overview | ||
| Category | Connected TV Advertising | Programmatic Advertising |
| What it is | Programmatic advertising platform with DSP and creative management for mobile and connected TV. | Technology platform for local OTT advertising. |
| Pricing | ||
| Published price | Custom Rebranded: LiquidM DSP was acquired by Smart AdServer and, as of June 2025, is fully unified under the Equativ brand; it no longer sells as a standalone 'LiquidM' product. Program… | Custom B2B advertising platform/DSP; no public list price. Priced per media spend/contract (managed or self-service), negotiated with advertisers, agencies, and local media sellers. Cont… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2010 | 2016 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | Berlin, Germany | New York, NY |