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Keen Decision Systems vs Measured

Keen Decision Systems logo
Keen Decision SystemsMarketing Mix Modeling
CustomPublished price
Measured logo
MeasuredMarketing Mix Modeling
From $2,500 / moPublished price
Keen Decision Systems logo
Keen Decision Systems
Marketing Mix Modeling

The intelligence platform for modern marketing

Measured logo
Measured
Marketing Mix Modeling

Incrementality measurement and MMM platform.

Overview
CategoryMarketing Mix ModelingMarketing Mix Modeling
What it isMarketing mix modeling and decision intelligence platform for CPG brands planning media budgets.Measured is a marketing measurement platform that pairs marketing mix modeling with ongoing geo-experiments and platform data to quantify the incremental impact of marketing investments.
Pricing
Published priceCustom
No public list price; annual subscription scaled by brand-portfolio size and modeling complexity. Keen offers a 14-day free trial and has promoted free access to its MMM software;…
From $2,500 / mo
Software fees reported to start around $2,500/mo and scale up to roughly $25,000/mo based on media spend and the number of incrementality experiments (mExperiments) run. No public…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · Free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20112017
Team size11-50 employees51-200 employees
HeadquartersAustin, TXNew York, New York

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