Index Exchange vs Xandr
Index ExchangeProgrammatic Advertising
XandrProgrammatic Advertising
CustomPublished price
Index Exchange Programmatic Advertising Accelerating the Evolution of Ad Technology | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Programmatic Advertising | Programmatic Advertising |
| What it is | Global ad exchange powering transparent, efficient programmatic advertising transactions between premium publishers and top demand partners. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Index Exchange is a supply-side ad platform that earns a revenue-share/take-rate on media transacted through its exchange rather than a subscription fee. No public rate card is pu… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Not available | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2001 | 2018 |
| Team size | 501-1000 employees | 1001-5000 employees |
| Headquarters | Toronto, Canada | New York, New York |