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Improvado vs Octoboard
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Marketing Analytics
Overview
Focus
Marketing Analytics
Marketing Analytics
Product
Improvado is an enterprise marketing analytics platform that aggregates data from 500+ sources with AI-powered insights, automated reporting, and cross-channel attribution.
Marketing analytics and reporting dashboards for agencies with TV wallboards and white-labeling.
Headquarters
San Mateo, California
London, United Kingdom
Company size
201-500 employees
2-10 employees
Founded
2017
2013
Pricing details
Free options
Free trial
Source updated
Oct 29, 2026
Nov 2, 2026