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Hotjar vs Mouseflow
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Behavioral Analytics Platforms
Overview
Focus
Behavioral Analytics Platforms
Heatmap Tools
Product
Hotjar is a behavior analytics platform that combines heatmaps, session recordings, feedback widgets, and surveys to help product teams understand how users interact with their websites and apps.
Mouseflow provides session replay, heatmaps, funnels, form analytics, and feedback tools for website optimization.
Headquarters
Valletta, Malta
Copenhagen, Denmark
Company size
201-500 employees
51-200 employees
Founded
2014
2010
Pricing details
Free options
Free plan, Free trial
Free plan, Free trial
Source updated
Oct 29, 2026
Nov 2, 2026