Hightouch vs mParticle
HightouchCustomer Data Platforms
mParticleCustomer Data Platforms
CustomPublished price
Hightouch Customer Data Platforms Composable customer data platform. | mParticle Customer Data Platforms The intelligent customer data platform. | |
|---|---|---|
| Overview | ||
| Category | Customer Data Platforms | Customer Data Platforms |
| What it is | Hightouch is a composable CDP and reverse ETL platform that activates data warehouse data by syncing it to 200+ business tools for marketing, sales, and customer success. | mParticle is an enterprise customer data platform that collects, unifies, and activates customer data across channels for personalized experiences. |
| Pricing | ||
| Published price | See Hightouch's website for current pricing. Plans scale based on usage and team size. | Custom mParticle (by Rokt) has no public rate card. Pricing is consumption-based with an upfront contractual volume commitment (larger pre-purchase = lower unit rate), quoted per client.… |
| Pricing model | Usage-based | Custom quote |
| Free options | Free plan | Free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2018 | 2013 |
| Team size | 51-200 employees | 201-500 employees |
| Headquarters | San Francisco, California | New York, New York |
| Featured clients | PetSmart, GitLab, Betterment | Airbnb, NBCUniversal, Overstock |