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GrowthBook vs Optimizely

GrowthBook logo
GrowthBookFeature Flag Platforms
From $40 / seat / moPublished price
Optimizely logo
OptimizelyA/B Testing
GrowthBook logo
GrowthBook
Feature Flag Platforms

GrowthBook is an open-source feature flagging and A/B testing platform.

Optimizely logo
Optimizely
A/B Testing

Unlock digital potential.

Overview
CategoryFeature Flag PlatformsA/B Testing
What it isGrowthBook is an open-source feature flagging and A/B testing platform.Optimizely is a digital experience platform combining A/B testing, feature flagging, content management, and personalization for data-driven digital experiences.
Pricing
Published priceFrom $40 / seat / mo
Cloud: Starter is free for up to 3 users with unlimited feature flags and experiments. Pro is $40 per seat / month (up to 50 users), adding visual editor, multi-arm bandits, seque…
Optimizely does not publish list prices; every package is custom-scoped and priced mainly on monthly tracked users (MTUs). Third-party procurement benchmarks (Vendr, SplitBase) pu…
Pricing modelTiered plansCustom quote
Free optionsFree plan · Free trialNo free plan · Free trial
Deal on CubbieNone right nowNone right now
Company
Founded20202010
Team size11-50 employees1,001-5,000 employees
HeadquartersSan Francisco, CANew York, New York
Featured clientsBrex, RampMicrosoft, eBay, Pizza Hut, IBM

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