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GOV.UK Notify vs Instantly

GOV.UK Notify logo
GOV.UK NotifyOutbound Email Platforms
$2.4p / SMSPublished price
Instantly logo
InstantlyOutbound Email Platforms
GOV.UK Notify logo
GOV.UK Notify
Outbound Email Platforms

Send emails, text messages and letters to your users

Instantly logo
Instantly
Outbound Email Platforms

Scale your outreach. Close more deals.

Overview
CategoryOutbound Email PlatformsOutbound Email Platforms
What it isUK government service for sending transactional emails, text messages, and letters to citizens.Instantly is a cold email outreach platform with unlimited sending accounts, AI-powered email warmup, lead databases, and campaign automation for sales teams and agencies scaling outbound prospecting.
Pricing
Published price$2.4p / SMS
GOV.UK Notify has no monthly or setup fee and emails are free. Standard UK text messages cost 2.4 pence plus VAT after an eligible service uses its annual free allowance.
Growth: $30/month - 1,000 leads, 5,000 emails/month Hypergrowth: $77.60/month - 25,000 leads, 100K emails/month Light Speed: $286.30/month - 500K contacts, 500K emails/month
Pricing modelUsage-basedTiered plans
Free optionsFree plan · Free trialFree trial
Deal on CubbieNone right nowNone right now
Company
Founded20162021
Team size51-200 employees51-200 employees
HeadquartersLondon, UKSan Francisco, California
Featured clientsNot availableAgencies, SaaS startups, B2B companies

Where these sit in Outbound Email Platforms

  • Instantly$360
  • Outbound Email Platforms median$828

Per seat, per year, across 14 products publishing a price. Half of Outbound Email Platforms sits between $396 and $2,088, and 13% of its plans are priced on request. GOV.UK Notify states a range rather than a single yearly figure, so it is not marked here.

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