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GMB Briefcase vs Whitespark
People
Price
Published entry price
$99+per month
Google Business Profile Management
Annual estimate10 people, entry price
$1,188+
Flat rate
Offer
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Google Business Profile Management
Overview
Focus
Google Business Profile Management
Local SEO Platforms
Product
GMB Briefcase is a Google Business Profile management tool built for agencies and freelancers, supporting up to 200 listings with posting, reviews, analytics, and rank tracking.
Whitespark provides local SEO tools and services for citation building, rank tracking, and Google Business Profile optimization.
Headquarters
Austin, Texas
Edmonton, Canada
Company size
2-10 employees
11-50 employees
Founded
2019
2010
Pricing details
Plan
Published entry price
Published rate
$99+ / month
Billable seats
Flat rate
Free options
Free trial
Free plan
Pricing source
Source updated
Nov 2, 2026
Oct 29, 2026