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Funnel vs Improvado
People
PriceMarketing Analytics median $249
Published entry price
$300+per month
Marketing Analytics
Annual estimate10 people, entry price
$3,600+
Flat rate
Offer
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Marketing Analytics
Overview
Focus
Marketing Analytics
Marketing Analytics
Product
Funnel is a marketing data platform that automatically collects, maps, and distributes marketing data from 500+ sources to any reporting destination for unified analytics.
Improvado is an enterprise marketing analytics platform that aggregates data from 500+ sources with AI-powered insights, automated reporting, and cross-channel attribution.
Headquarters
Stockholm, Sweden
San Mateo, California
Company size
201-500 employees
201-500 employees
Founded
2014
2017
Pricing details
Plan
Published entry price
Published rate
$300+ / month
Billable seats
Flat rate
Pricing source
Source updated
Oct 29, 2026
Oct 29, 2026