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Flashtalking vs Lotame

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FlashtalkingProgrammatic Advertising

LotameProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Ad serving and analytics platform from Mediaocean with DCO, identity, and measurement for global brands.

Data enrichment and identity platform helping publishers and marketers build, analyze, and activate audience data for programmatic advertising.

Website

Headquarters

New York, New York

Columbia, Maryland

Company size

501-1,000 employees

51-200 employees

Founded

2002

2006

Pricing details

Source updated

Oct 29, 2026

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