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Equativ vs The Trade Desk
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.
The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.
Headquarters
Paris, France
Ventura, California
Company size
501-1,000 employees
5,001-10,000 employees
Founded
2001
2009
Pricing details
Source updated
Oct 29, 2026
Oct 29, 2026