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Equativ vs SmartyAds

People
EquativProgrammatic Advertising
SmartyAdsProgrammatic Advertising
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Price
Published entry price
$1,000+per month

Programmatic Advertising

Annual estimate10 people, entry price
$12,000+
Flat rate
Offer
No offer right now
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Programmatic Advertising

Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.
SmartyAds is a full-stack programmatic advertising platform offering DSP, SSP, and ad exchange with real-time bidding across display, video, native, and CTV.
Headquarters
Paris, France
New York, New York
Company size
501-1,000 employees
51-200 employees
Founded
2001
2013
Pricing details
Plan
Published entry price
Published rate
$1,000+ / month
Billable seats
Flat rate
Pricing source
Source updated
Oct 29, 2026
Nov 1, 2026

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Programmatic Advertising