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Equativ vs MicroAd

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EquativProgrammatic Advertising

MicroAdProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.

Japanese digital advertising platform with DSP, DMP, and data-driven marketing tools.

Website

Headquarters

Paris, France

Tokyo, Japan

Company size

501-1,000 employees

Founded

2001

2007

Pricing details

Source updated

Oct 29, 2026

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