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Equativ vs Index Exchange

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EquativProgrammatic Advertising

Index ExchangeProgrammatic Advertising

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Programmatic Advertising

Overview

Focus

Programmatic Advertising

Product

Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.

Global ad exchange powering transparent, efficient programmatic advertising transactions between premium publishers and top demand partners.

Website

Headquarters

Paris, France

Toronto, Canada

Company size

501-1,000 employees

Founded

2001

Pricing details

Source updated

Oct 29, 2026

Nov 2, 2026

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