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Equativ vs FroggyAds
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Programmatic Advertising
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Programmatic Advertising
Overview
Focus
Programmatic Advertising
Programmatic Advertising
Product
Independent ad platform (formerly Smart AdServer) with SSP, DSP, and monetization tools for media companies.
FroggyAds is a self-serve DSP and global ad network for advertisers, media buyers and agencies. Run campaigns across six ad formats with audience targeting, SmartCPC bidding, source controls and reporting. Minimum advertising deposit: $50.
Headquarters
Paris, France
Aarhus, Denmark
Company size
501-1,000 employees
1 employee
Founded
2001
2005
Pricing details
Published rate
Usage-based
Source updated
Oct 29, 2026
Oct 29, 2026