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Elead vs Roadster

People

EleadAuto Dealer Software

RoadsterAuto Dealer Software

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Auto Dealer Software

Overview

Focus

Auto Dealer Software

Product

Automotive CRM and data platform from CDK Global with BDC, sales, and service management for dealerships.

Automotive digital retailing platform from CDK Global for franchise dealers with online shopping and paperwork.

Website

Headquarters

Valdosta, Georgia

Palo Alto, California

Company size

501-1,000 employees

51-200 employees

Founded

1985

2014

Pricing details

Source updated

Oct 29, 2026

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