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Elead vs Fullpath

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EleadAuto Dealer Software
FullpathCustomer Data Platforms
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Auto Dealer Software

Overview
Focus
Auto Dealer Software
Customer Data Platforms
Product
Automotive CRM and data platform from CDK Global with BDC, sales, and service management for dealerships.
Automotive customer data and experience platform for dealerships formerly AutoLeadStar with AI marketing.
Headquarters
Valdosta, Georgia
New York, New York
Company size
501-1,000 employees
51-200 employees
Founded
1985
2013
Pricing details
Source updated
Oct 29, 2026
Oct 29, 2026

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Auto Dealer Software