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DoubleVerify vs PPC Protect

DoubleVerify logo
DoubleVerifyAd Verification
Usage-basedPublished price
PPC Protect logo
PPC ProtectAd Verification
DoubleVerify logo
DoubleVerify
Ad Verification

Digital media measurement and verification.

PPC Protect logo
PPC Protect
Ad Verification

Ad traffic verification and protection - powered by AI

Overview
CategoryAd VerificationAd Verification
What it isDoubleVerify is a digital media measurement platform ensuring ads are viewable by real people in brand-safe environments with fraud detection and performance analytics.Click fraud prevention software for Google Ads with real-time detection and automatic IP blocking of fraudulent clicks.
Pricing
Published priceUsage-based
No public price list or published unit rate. Ad-verification fees are charged on a CPM basis (commonly cited around $0.05-$0.30 CPM, up to ~$2 CPM for full fraud + viewability + b…
PPC Protect rebranded to Lunio (Sept 2022) and moved to quote-only pricing tiered by ad-spend volume; no public list price (typically a few hundred $/mo per third parties, not ven…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialNo free plan · Free trial
Deal on CubbieNone right nowNone right now
Company
Founded20082016
Team size1001-5000 employees51-200 employees
HeadquartersNew York, New YorkManchester, UK

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