DoubleVerify vs Pixalate
DoubleVerifyAd Verification
Usage-basedPublished price
PixalateAd Verification
Usage-basedPublished price
DoubleVerify Ad Verification Digital media measurement and verification. | Pixalate Ad Verification Ad fraud protection and compliance. | |
|---|---|---|
| Overview | ||
| Category | Ad Verification | Ad Verification |
| What it is | DoubleVerify is a digital media measurement platform ensuring ads are viewable by real people in brand-safe environments with fraud detection and performance analytics. | Pixalate focuses on advertising fraud protection and compliance monitoring with analytics for detecting invalid traffic, monitoring viewability, and managing brand safety. |
| Pricing | ||
| Published price | Usage-based No public price list or published unit rate. Ad-verification fees are charged on a CPM basis (commonly cited around $0.05-$0.30 CPM, up to ~$2 CPM for full fraud + viewability + b… | Usage-based Enterprise subscriptions (Blocking, Analytics, Media Ratings Terminal) are quote-only. Pixalate also offers a pay-as-you-go Ad Trust & Safety API with no annual commitment, but th… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2008 | 2012 |
| Team size | 1001-5000 employees | 51-200 employees |
| Headquarters | New York, New York | San Francisco, California |