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DoubleVerify vs Fou Analytics

DoubleVerify logo
DoubleVerifyAd Verification
Usage-basedPublished price
Fou Analytics logo
Fou AnalyticsAd Verification
CustomPublished price
DoubleVerify logo
DoubleVerify
Ad Verification

Digital media measurement and verification.

Fou Analytics logo
Fou Analytics
Ad Verification

Analytics that report bots on your site

Overview
CategoryAd VerificationAd Verification
What it isDoubleVerify is a digital media measurement platform ensuring ads are viewable by real people in brand-safe environments with fraud detection and performance analytics.Digital advertising analytics focused on detecting ad fraud, bot traffic, and wasted spend.
Pricing
Published priceUsage-based
No public price list or published unit rate. Ad-verification fees are charged on a CPM basis (commonly cited around $0.05-$0.30 CPM, up to ~$2 CPM for full fraud + viewability + b…
Custom
Free for small/medium businesses (under ~10M on-site pageviews/mo and ~100M in-ad impressions) and for agencies/consultants. Large advertisers pay a custom annual subscription siz…
Pricing modelCustom quoteCustom quote
Free optionsNo free plan · No free trialFree plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20082014
Team size1001-5000 employees1-10 employees
HeadquartersNew York, New YorkNew York, NY

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