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DealerCloud CRM vs Steer CRM

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Overview
Focus
CRM
CRM
Product
Automotive CRM software for dealerships offering lead management, desking, and service marketing.
Auto shop CRM and marketing platform that automates appointment reminders, review requests, and customer follow-up campaigns.
Headquarters
Livonia, Michigan
Sunnyvale, California
Company size
11-50 employees
11-50 employees
Founded
2002
2020
Pricing details
Source updated
Oct 29, 2026
Oct 29, 2026

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