Kit (formerly ConvertKit) is an email marketing platform built specifically for creators including bloggers, podcasters, musicians, and online course creators. It focuses on subscriber growth, email automation, and monetization.
Mailchimp is an all-in-one marketing platform specializing in email marketing, automation, and audience management. It helps businesses design campaigns, build landing pages, and grow their customer base.
Kit + Mailchimp can move into a shared evaluation.
| Vendor 1 Kit Email Marketing The creator marketing platform | Vendor 2 Mailchimp Email Marketing Turn emails into revenue | |
|---|---|---|
| Overview | ||
| Category | Email Marketing | Email Marketing |
| What it is | Kit (formerly ConvertKit) is an email marketing platform built specifically for creators including bloggers, podcasters, musicians, and online course creators. It focuses on subscriber growth, email automation, and monetization. | Mailchimp is an all-in-one marketing platform specializing in email marketing, automation, and audience management. It helps businesses design campaigns, build landing pages, and grow their customer base. |
| Pricing | ||
| Pricing model | Tiered plans | Tiered plans |
| Free options | Free plan, Free trial | Free plan, Free trial |
| Company | ||
| Founded | 2013 | 2001 |
| Team size | 51-200 employees | 1,001-5,000 employees |
| Headquarters | Boise, Idaho | Atlanta, Georgia |
| Featured clients | Tim Ferriss, Pat Flynn, Gretchen Rubin | TED, Nikon, New Belgium Brewing |
