CitrusAd vs Xandr
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
XandrProgrammatic Advertising
CustomPublished price
CitrusAd Display Advertising Platforms A new generation of identity-led retail media, both on and off-site. | Xandr Programmatic Advertising Microsoft advertising marketplace and DSP. | |
|---|---|---|
| Overview | ||
| Category | Display Advertising Platforms | Programmatic Advertising |
| What it is | Retail media platform enabling retailers to monetize their sites with sponsored products and display ads. | Xandr is Microsoft's advertising marketplace and DSP that enables programmatic buying across digital display, video, and connected TV inventory with premium supply access. |
| Pricing | ||
| Published price | Usage-based No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark… | Custom The Xandr brand was retired in 2023 and consolidated under Microsoft Advertising (Monetize/Curate sell-side and Invest buy-side). Pricing is contract/usage-based per the Microsoft… |
| Pricing model | Custom quote | Custom quote |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2018 |
| Team size | 201-500 employees | 1001-5000 employees |
| Headquarters | Brisbane, Australia | New York, New York |