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CitrusAd vs The Trade Desk

CitrusAd logo
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
The Trade Desk logo
The Trade DeskProgrammatic Advertising
CustomPublished price
CitrusAd logo
CitrusAd
Display Advertising Platforms

A new generation of identity-led retail media, both on and off-site.

The Trade Desk logo
The Trade Desk
Programmatic Advertising

Independent demand-side platform.

Overview
CategoryDisplay Advertising PlatformsProgrammatic Advertising
What it isRetail media platform enabling retailers to monetize their sites with sponsored products and display ads.The Trade Desk is a leading independent DSP for managing programmatic campaigns across CTV, display, video, audio, and digital out-of-home with transparency and open integration.
Pricing
Published priceUsage-based
No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark…
Custom
The Trade Desk publishes no rate card. It is priced as a platform take rate on gross media spend (widely reported around 15-20%), plus variable data and optional feature fees that…
Pricing modelCustom quoteUsage-based
Free optionsNo free plan · No free trialNo free plan · No free trial
Deal on CubbieNone right nowNone right now
Company
Founded20172009
Team size201-500 employees5001-10000 employees
HeadquartersBrisbane, AustraliaVentura, California

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