CitrusAd vs Smadex
CitrusAdDisplay Advertising Platforms
Usage-basedPublished price
SmadexDisplay Advertising Platforms
CitrusAd Display Advertising Platforms A new generation of identity-led retail media, both on and off-site. | Smadex Display Advertising Platforms AI-Powered DSP Engineered for Growth | |
|---|---|---|
| Overview | ||
| Category | Display Advertising Platforms | Display Advertising Platforms |
| What it is | Retail media platform enabling retailers to monetize their sites with sponsored products and display ads. | Mobile DSP with machine learning optimization for user acquisition and retargeting campaigns across mobile inventory. |
| Pricing | ||
| Published price | Usage-based No public rate card. Enterprise, usage-based fees tied to advertising volume and campaigns managed; sold to retailers and brands as part of Epsilon/Publicis retail media (now mark… | No public rate card. Smadex is a managed/self-serve mobile DSP billed on media models negotiated per campaign (CPM, CPC, CPI, CPA, CPCV, CPV, revshare/ROAS). No published minimum… |
| Pricing model | Custom quote | Not available |
| Free options | No free plan · No free trial | No free plan · No free trial |
| Deal on Cubbie | None right now | None right now |
| Company | ||
| Founded | 2017 | 2013 |
| Team size | 201-500 employees | 51-200 employees |
| Headquarters | Brisbane, Australia | Barcelona, Spain |